If you have ever looked into hiring a Brand Photographer in the Greater Toronto Area, chances are you have had at least one moment of hesitation.

You may have wondered if it will feel awkward. If it will be overly complicated. If it will be worth the investment.

Those concerns are common. They are also usually based on assumptions that do not reflect how brand photography actually works. Here are some of the “problems” people worry about when booking a professional brand photographer, and why they are not really problems at all.

Here’s the thing about Brand Photography, every session has it’s own goals and intentions. There isn’t a clear formula that works for every single brand. BUT… there are 7 types of images that I think every brand needs to work into their session with their Brand Photographer.

As a GTA Brand Photographer and long-time Milton Brand Photographer, I’ve seen firsthand how powerful the right imagery can be for a business. Brand photography is not just about what you do — it’s about how you show up in your business.